Desperately Seeking Search Engine Marketing Standards
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Desperately Seeking Search Engine Marketing Standards
Reviews efforts to create standards for SEO industry and search engine marketing professionals.
Promotion > Ethics and Standards
Jul 31, 2008
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Offers a guide to search engine spam that allows search engine marketers to objectively evaluate actions to see whether those actions equate to spamming a search engine. Aims to provide the basis of an industry standard.
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Effort to discourage companies from using across-the-screen 'rich media' advertisements.
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Reviews efforts to create standards for SEO industry and search engine marketing professionals.
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Originally created for an SEO contest, this FAQ answers a wide range of questions about search engine optimization with a focus on the ethics of various SEO techniques.
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Details CommercialAlert's 2001 complaint of deceptive advertising in search results, and the FTC's ruling from 2002.
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